Fundraising Project: Be Herd Communications
Advisor Terry Hapney and members of Be Herd Communications
Be Herd Communications is a PR firm run by Marshall students for their 2017 Capstone project. Our mission is to raise enough money for the River Valley Child Development Services, a local charity organization, in order for them to continue their School Age Connection program. During this time, I served as Chair of the Creative Team, overseeing the production of promotional materials for all fund-raising activities. There are three goals that our team tries to achieve with our products: look good, and attract the public's attention while maintaining consistency.
Our fundraising T-shirt, made by our graphic designer, Baily Turner
We ended up successfully raising ~$8000 for the client, allowing them to continue their program for one more year. Our products won the Best Flyer and Best Social Media Ads at the Tribus Award in 2019.
