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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

The Rebrand of Greenbrier Valley Brewing

The Rebrand of Greenbrier Valley Brewing

In Fall 2016, I took a Special Topic class in Branding (JMC 480). The students was divided into two groups and asked to rebrand a product. Our group assignment was to rebrand the Greenbrier Valley Brewing Co., a small West Virginia company that makes craft beer. After three and a half months, we came up with a complete rebranding plan. As the team's only videographer, I was tasked with creating media content for the project. By the end of the semester, I have made: 

- A proof of commercial concept

- A pitch video for our plan of rebranding

- A web commercial for the new brand

You can my whole products here: 

Writing samples

Writing samples

Short Story: The Game

Short Story: The Game